Oslo Science Park functions as an important incubator
Like many other Norwegian startup companies, Beefutures was born and raised in Oslo Science Park, right next to the University of Oslo. Several of the university's institutes are also located in and around the park, and the academic community surrounding the startup companies is large and vibrant.
Brod says it was important for Beefutures to be affiliated with Oslo Science Park in the early stages:
"The premises are very nice, and you never feel alone in the environment here. It's great to be here, plain and simple."
Now the company is well-established with developers and testing in both Norway and France. But Brod says that the environment at the park was a great place to meet potential investors.
"The 'field testing' has mainly been in Norway with Norwegian beekeeping associations, which are also actual customers. We have also tested a bit in France, but only internally," says Brod, adding:
"The Science Park should have beehives on the roof and info screens showing bee data! That would make it even better to be here," he says with a smile.
"Electronics shortage during the pandemic was a big problem for us."
Beefutures was started in 2019, and Brod says they immediately encountered some enormous challenges—the COVID-19 pandemic and an existing global shortage of electronic components.
Established companies could prepare for a long time, but newly started Beefutures didn't have that opportunity. The shortage of electronic parts affected the development of their smart beehives. In fact, maybe even more so than for already established companies; a startup doesn't have the greatest weight on the scale, after all.
"The production of Onibi Base was delayed by a whole year," says Brod.
Unlike larger companies, little Beefutures couldn't secure themselves by obtaining large volumes of parts in advance—and in many cases, they didn't even know which parts they would actually need at the time.
"This was a big problem, especially because beekeeping is a seasonal profession, and this made the window for testing our product very narrow from the start. The technology we are creating, and bees as a whole, are very foreign to investors in Norway. It simply requires much more work and persuasion to raise capital."